Launching Sideline Conseil

Today I am very proud to launch Sideline Conseil, a public affairs and influence consultancy dedicated to sport 🚀 👉 sideline-conseil.fr

From 2014 to 2025, first at the Ministry and then alongside the President of the Republic, I held responsibilities at the very heart of French sport — a regulated sector, politically exposed and closely watched on the world stage, all the more so against the backdrop of the Paris 2024 Games and of unprecedented crises: from Covid-19 to the war in Ukraine, from upheaval in the governance of French sport to the collapse of Ligue 1’s TV rights.

With Sideline, I want to carry that work forward on demanding projects that serve our society, while keeping a cross-cutting approach that brings together strategic vision, public affairs and communication.

Why public affairs consulting in sport?

First, because I had a visceral need to stay engaged with this sector. It gave me my most intense professional experiences, from the Seine to Lusail. It is a field that lets you take action on our major social, public-health and educational challenges. Sport draws massive investment, sees its audiences grow, attracts brands and rallies entire regions.

Second, because it is also a field that operates under real constraints, one that calls for:
– a precise reading of its political and regulatory framework, both at home and internationally;
– an understanding of the way public opinion shifts within it;
– the ability to anticipate the balance of power, so as to connect governance, institutional issues and influence.

Yet this rarely comes together with the rigour and the distinctive culture that the world of sport demands. It is precisely to meet that need that Sideline steps in.

The agency mainly supports:
– clubs, federations, leagues and public stakeholders looking to strengthen their influence and their impact;
– the media, brands and investors who see sport as a strategic lever for creating value;
– international players seeking to build a strategy for growth or for raising their profile through sport.

Why this name?
The “sideline” is the touchline. Because the decisions that shape the game are not made in the middle of the pitch. They are prepared upstream, at the edge of the field:
– at the right distance to analyse, build alliances and set out sound strategic direction;
– with humility and a sense of responsibility, without standing in for our clients or taking credit for what they achieve;
– with ambition and creativity, to offer each of them something beyond what they already know, and to bring a genuine results-driven culture to bear.

Over these past months, I have spoken with many decision-makers. I thank them for confirming me in this approach.

So Sideline is now up and running!

If you are driving an ambition for sport, or through sport, in France or internationally, let’s talk.