The strategic intelligence and public affairs agency dedicated to sport.

Our offer

Every situation has its reading. And its response.

You’re not looking for a service: you’re facing a situation. Let’s start there.

Situation 01

A reform affects your model.

A regulatory, fiscal or institutional change is taking shape. It may weigh on your resources, your competitions, your governance — and the trade-offs are being decided without you.

How we help

We map the stakeholders and the decision timeline, document your case and carry your position to the right interlocutors, in strict compliance with the rules governing interest representation.

Public affairs & institutions

Situation 02

An investment or an event to get right.

A facility project, a club takeover, the hosting of or bid for a major event: technically sound, but its success depends on elected officials, funders, governing bodies and public opinion.

How we help

We identify each stakeholder’s expectations, build a shared project narrative and support the dialogue with public decision-makers, sporting institutions, local authorities and the media — in France and internationally.

Public affairs · Communication

Situation 03

You want to make an impact, on and through sport.

Foundation, endowment fund, local authority, federation: you want sport to produce real impact — social, educational, territorial — and for that impact to be visible and measurable.

How we help

We design the policies and action programmes, structure their rollout on the ground, and build the indicators that make the impact clear and defensible.

Public policy · Engagement & impact

Situation 04

Your voice and your reputation are exposed.

As a leader, an athlete or an organisation, you carry a public voice — and sometimes a crisis: results, governance, integrity, controversy. Time is short and every word counts.

How we help

We build your positioning and your public statements, provide a rapid diagnosis in a crisis, and help you hold a clear line with the media, institutions and your audiences — without haste or overreaction.

Communication & Influence

Situation 05

Partners aligned with your project.

You want to forge partnerships that make sense — beyond a logic of logos — consistent with your project, your ambition and your values.

How we help

We clarify your value proposition, structure a partnership offer and an engagement strategy, and prepare the conditions for dialogue with the relevant partners. We work on the relationship, not solely on the promise of a contacts book.

Sponsorship & Engagement

Situation 06

Sport, a growth driver for your business.

You offer a product, a technology or a solution for which sport is a high-potential market — in France and internationally. But you still need to understand its players, its codes and the right entry points.

How we help

We map the market and its decision-makers, build your positioning and your commercial narrative, and develop your strategy for approaching the sports sector, in France and internationally.

Strategic advisory · Communication & Influence
THEY TRUST US

Selected references

Federations, businesses and institutions we advise on strategic and public affairs matters.

Our areas of expertise

Three families, one logic

Communication & Influence

  • Narrative & key messages
  • Media & press relations
  • Media training for leaders
  • Defining public statements
  • Management of sensitive moments

Public affairs & institutions

  • Mapping of stakeholders & processes
  • Evidence-based advocacy
  • Hearings & consultations
  • International (IOC, federations, States)
  • Public policy design
  • Strategic advisory & vision

Sponsorship & Engagement

  • Sponsorship strategy & activation
  • Partnership offer structuring
  • Patronage & local engagement
  • Social impact (gender equality, inclusion)
  • Impact valorisation & storytelling

The way we work

The same rigour, whatever the situation

01

Analyse

Read the political, social and market environment to anticipate dynamics before they take hold.

02

Build the narrative

A clear strategic narrative that makes your position legible and gives stakeholders a reason to get on board.

03

Plan

A precise, agile action plan with regular checkpoints — no black box.

04

Execute

Rigorous, impact-oriented delivery, backed by measurable objectives.

Get in touch

Tell us about your situation.

The first step is a conversation: we listen to your context and tell you, honestly, whether and how we can be useful — with no commitment.

Get in touch

Read the game. Shape the outcome.