
Designing interactive, immersive play spaces.
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You’re not looking for a service: you’re facing a situation. Let’s start there.
Situation 01
A regulatory, fiscal or institutional change is taking shape. It may weigh on your resources, your competitions, your governance — and the trade-offs are being decided without you.
How we help
We map the stakeholders and the decision timeline, document your case and carry your position to the right interlocutors, in strict compliance with the rules governing interest representation.
Public affairs & institutionsSituation 02
A facility project, a club takeover, the hosting of or bid for a major event: technically sound, but its success depends on elected officials, funders, governing bodies and public opinion.
How we help
We identify each stakeholder’s expectations, build a shared project narrative and support the dialogue with public decision-makers, sporting institutions, local authorities and the media — in France and internationally.
Public affairs · CommunicationSituation 03
Foundation, endowment fund, local authority, federation: you want sport to produce real impact — social, educational, territorial — and for that impact to be visible and measurable.
How we help
We design the policies and action programmes, structure their rollout on the ground, and build the indicators that make the impact clear and defensible.
Public policy · Engagement & impactSituation 04
As a leader, an athlete or an organisation, you carry a public voice — and sometimes a crisis: results, governance, integrity, controversy. Time is short and every word counts.
How we help
We build your positioning and your public statements, provide a rapid diagnosis in a crisis, and help you hold a clear line with the media, institutions and your audiences — without haste or overreaction.
Communication & InfluenceSituation 05
You want to forge partnerships that make sense — beyond a logic of logos — consistent with your project, your ambition and your values.
How we help
We clarify your value proposition, structure a partnership offer and an engagement strategy, and prepare the conditions for dialogue with the relevant partners. We work on the relationship, not solely on the promise of a contacts book.
Sponsorship & EngagementSituation 06
You offer a product, a technology or a solution for which sport is a high-potential market — in France and internationally. But you still need to understand its players, its codes and the right entry points.
How we help
We map the market and its decision-makers, build your positioning and your commercial narrative, and develop your strategy for approaching the sports sector, in France and internationally.
Strategic advisory · Communication & InfluenceFederations, businesses and institutions we advise on strategic and public affairs matters.

Designing interactive, immersive play spaces.
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Advising GSS (British entrepreneurs) on their bid for the club, with Rud Pedersen.
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FF Golf, France's 7th-largest federation.
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Seven Ligue 1 clubs advised, with NSI, on the reform of French professional sport.
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A designer and builder of sports facilities, in France and abroad.
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Europe's leading economic and strategic intelligence firm.
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A startup specialising in preventive medicine.
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A technology company committed to serving sport.
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A French pioneer in telepresence robotics.
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France's national skating federation.
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Sport, entertainment and gaming — the Banijay group.
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The way we work
Read the political, social and market environment to anticipate dynamics before they take hold.
A clear strategic narrative that makes your position legible and gives stakeholders a reason to get on board.
A precise, agile action plan with regular checkpoints — no black box.
Rigorous, impact-oriented delivery, backed by measurable objectives.
Get in touch
The first step is a conversation: we listen to your context and tell you, honestly, whether and how we can be useful — with no commitment.
Get in touchRead the game. Shape the outcome.