The strategic intelligence and public affairs agency dedicated to sport.

What if France hosted the 2038 World Cup [Le Parisien]

Le Parisien asked me this week about a question that deserves better than a shrug: what if France hosted the 2038 World Cup? (link to the article, in French) I am wary of reflex bids — the ones launched for the pleasure of being a candidate. But I am just as wary of renunciation on […]

Colloquium — Twenty Years On from the French Sports Code: What Relationship Between Sport and the Law?

On 17 June 2026, the CNOSF — together with the Conseil d’État, the Cour de cassation and the CDES — held a colloquium marking twenty years of the French Sports Code. In his address, Cyril Mourin draws on his years at the Ministry of Sports and the Élysée to describe how sports law is really made — largely within the executive, at Matignon — and sets out five recurring weaknesses, from “orphan laws” that are passed but never applied to legislation reached for as a reflex. His conclusion: sports law should once again be a means, not an end — rarer, better written and, above all, applicable.

Interview | Sport Stratégies – May 2026

Interview with Cyril Mourin, founder of Sideline Conseil and former sports adviser at the Élysée, for Sport Stratégies (no. 864): the strategic state, the legacy of Paris 2024, influence, the ecological transition and the opportunities AI holds for sport.