Terrain de football

A Tailor-Made Offer

We operate in France and internationally, advising stakeholders across the sports value chain.

We design and implement strategic positioning and public affairs frameworks that enable our clients to anticipate regulatory shifts, navigate political environments and strengthen their influence.

Each engagement is co-designed and fully bespoke.

We support local authorities shaping new public policies, companies redefining sponsorship strategies, high-level athletes engaging in public debate, federations seeking structured dialogue with institutions, foreign States developing sports-driven influence strategies and international organisations  interacting with French public authorities.

In all cases, public institutions are not peripheral actors but central stakeholders. Their priorities, decision-making processes and constraints must be precisely understood in order to shape effective and sustainable strategies.

Our services

Communication and Influence

  • Key messages, storytelling, and impact narrative
  • Management of sensitive moments and crisis communication
  • Proactive media strategy: roadmap, angles, initiatives
  • Press relations: outreach, pitching, drafting of press releases and media kits
  • Media training for executives
  • Management of reputational crises
  • Preparation of sensitive or high-stakes public speaking engagements

Strategic Advisory and Vision

  • Strategic audit of the organization
  • Mapping of public, political, economic, and sports stakeholders
  • Analysis of regulatory dynamics (national / local / EU)
  • Opinion diagnostics, media trends, and weak signals
  • Development of the vision, its narrative, and its intended impact
  • Strategic coaching for leaders (public / sports / corporate)
  • Support for decision-making in critical moments

Public Affairs and Institutions

  • Definition of a clear institutional positioning
  • Cross-cutting influence strategies (stakeholders, media, public opinion)
  • Preparation for hearings, consultations, and decision-making meetings
  • Production of briefing materials, amendments, and position papers
  • Activation of networks within the sports ecosystem
  • Coalition and alliance management around shared interests
  • Conceptualisation of events with strong political and media impact

Sports Diplomacy

  • International influence strategies (IOC, international federations, states, embassies)
  • Positioning of French stakeholders within governing bodies or candidacies
  • Support for tours, events, and bilateral cooperation initiatives
  • International philanthropy and sponsorship
  • Support for the deployment in France of foreign projects or investments

Public Policy Design

  • Assessment and recommendations on sports, educational, and territorial policies
  • Design of operational action plans
  • Definition of indicators and impact measurement
  • Support for implementation alongside local authorities or institutions
  • Territorial marketing (attractiveness and outreach through sport)

Sponsorship and Engagement

  • Definition of a genuine sponsorship strategy aligned with the client’s ambition and concrete objectives
  • Design of innovative activations (events, digital, influence, partnerships)
  • Development and facilitation of public–private–sport alliances
  • Design and deployment of an impact strategy through philanthropy
  • Valuation of impact and measurement of reputational and territorial return
Contact us for a tailored proposal.